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Support Wikipedia: a non-profit project. —Donate Now |
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| Wunderkind Inc. |
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| From Wikipedia, the free encyclopedia |
| (Redirected from Cool Virtual Agency) |
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| Wunderkind Inc. is a North American company that was created as a response to several unfulfilled needs in the Advertising, Marketing,Sales and Production industry. (See The need for Wunderkind below.) |
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| Wunderkind is a virtual company with no physical office and
little to no overhead. This allows them to offer their clients
access to the top strategic, consumer insight, creative and
production minds in the business all at an affordable cost. |
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| An earlier version of this model was conceived by Syd
Kessler, who created a similar “premier” solutions company
in the 80’s and 90’s. At the time his company, Supercorp, was
focused on the comprehensive production needs of the advertising industry. Supercorp became a dominant brand. On promise, on budget, on time, on quality. This model has now
evolved into the Wunderkind virtual agency model, in order to
serve the rapidly changing advertising needs of clients. |
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| Wunderkind’s clients range from secondary and tertiary advertising agencies to direct work with SME’s. In its tool kit, Wunderkind has assembled the very best in traditional and non traditional advertising thinking and execution. The
co-founders of Wunderkind embody the best of three generational perspectives: Syd Kessler, Wahn Yoon and Jacob Kessler. Three sets of lenses that are unique, tried and true. |
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| Wunderkind Inc. |
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| Founded |
Ontario, Canada (November 5,
2006, as Wunderkind, Inc.) |
| Headquarters |
 103 Old Colony Road, Toronto, ON, M2L 2K3
(416) 520-5900
jacob@wearewunderkind.com |
| Key people |
Syd Kessler, Principal
Wahn Yoon, Principal
Jacob Kessler, Principal |
| Industry |
Advertising, Marketing, Sales |
| Employees |
(Customized teams determined
and assigned by project scope) |
| Website |
www.wearewunderkind.com |
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| The need for Wunderkind |
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| Wunderkind identified several unfulfilled needs in the marketplace: |
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1. Media neutrality
Traditional Advertising agencies were not offering their clients a full range of media solutions. (Agencies
make money on the “placement” of the messaging and often don’t recommend media that is not in their
financial best interests like Web, ambient, etc.) |
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2. Top talent on every project
Agencies did not have the income and subsequent funds to be able to hire “the best of breed” to solve
their clients’ problems. Therefore, intermediate and junior talent were often dispatched to solve client
problems. Furthermore, the definition of “breeds” (channels, expertise, etc.) that are important to
business, keeps changing and evolving. Agencies are not modeled to keep up with this rapid evolution. |
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3. Integrated, multi-disciplined solutions
Advertising agencies were not offering a multidiscipline executional solution to address their client’s
problem. (Although most large agencies say they are integrated and multi-disciplined, often this is not
the case. The issue is not the lack of will but lack of an internal, economic model that will allow remuneration sharing between departments. There is no interconnected financing benefit program that
allows individual departments to share in each others’ success.) |
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4. Cost efficiency
Agencies were not able to create continued, effective marketing solutions for their clients at a lower cost. (Most clients are caught in
the “spiraling markup” trap. Because most agencies do not produce the advertising they create, the client pays the production
facility’s markup on top of the agency’s markup. At times this spiral can cost the client up to an additional 40%.) |
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| Play big |
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| “Play Big” is simultaneously a tagline, a philosophy, a challenge and a call to action. The element of play and creativity is embedded into all of Wunderkind’s work (like this faux Wikipedia page you’ve been reading, for instance). Without play, children wouldn’t learn we could not imagine and thus not create. Play is the source of and the facilitator for ideas. Play also requires players. And “Play Big” implies that we play on a more ambitious playing field, paint on a larger canvas, raise the stakes, roll the dice. The tagline is meant as a screener of sorts, weeding out prospects who are intimidated by ambition, while attracting those with imagination. |
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| Examples of work |
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• Sunbeam
• Moosehead radio
• Robert Redford
• Franciscans.org
• Plan Canada's Because I Am A Girl campaign |
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| Wunderkind affiliated partners |
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• BedfordGroup.com - recruitment and retention
• CGGroup.com - PR and Government Relations
• Coferrara.com - industrial design
• Groundzeromc.com - strategic communications
• HelloHello.bz - web 3.0
• Holmes Creative – entertainment and lifestyle PR
• Jgottheilmarketing.com - POS
• K2radio.ca - radio
• Level 5 - Brand Strategy
• Lightning Group - Special Biz Ops/Sponsorship
• Ramsayinc.com - speechwriting
• Rem Langan Ink - QSR/sportsmarketing
• Rocket Digital Management - digital project management
• Rocketboys.ca - traditional writing/art direction
• Scientificintelligence.com - insight/strategy
• Secretan.com - inspiration/transformation leadership
• SixSenseInc.com - Building High Performance Teams and Leaders
• Synapsegroup.org - pharma communications
• Twenty6two.com - entertainment/media buying
• Web3world - inexpensive web site creation and hosting (India) |
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