The Because I Am A Girl campaign was incorporated into the Plan Canda school tour launched across Ontario by non-profit The 411. The tour reached upwards of 15,000 teen/tween girls, with collateral developed by Wunderkind directing audiences to the site.
Horizontal Banner
Vertical Banners
Postcard (Front and Back)
Plan Canada
Founded
1937
Headquarters
95 St. Clair Avenue West
Suite 1001
Toronto, ON
Key people
Rosemary McCarney, CEO Paula Roberts, EVP Marketing and Fundraising
