For Plan Canada’s Because I Am A Girl campaign, an extensive digital campaign was produced and executed, including an engagement microsite at www.becauseiamagirl.ca, viral and web videos, downloadables, banner ad production and media buying, and interactive web applications.
A complete micro-site was developed in conjunction with web development firm Momentum/Onyx and trans-media creative shop The Secret Location, where audiences viewed animated videos that introduced the cause and how to utilize each section of the site.
Web Video#1
Web Video#2
Web Video#3
Web Video#4
Web Video#5
Plan Canada
Founded
1937
Headquarters
95 St. Clair Avenue West
Suite 1001
Toronto, ON
Key people
Rosemary McCarney, CEO Paula Roberts, EVP Marketing and Fundraising
On the www.becauseiamagirl.ca website, downloadable desktop wallpapers and images were made available on the website.
Desktop and Twitter Backgrounds
Desktop Backgrounds
Twitter Backgrounds
Web Banners-Horizontal and Box
Flash and static banner ads appeared on high traffic mom and daughter sites, ranging from YTV and MTV to Today's Parent Online and Chatelaine.
Web Banners-798 x 90 Pixels
Web Banners-300 x 250 Pixels
Web Banners-Vertical
Desktop Backgrounds
Web Miscellaneous
Interactive web applications, such as a Girl IQ Quiz, and video clips from the forthcoming BIAAG documentary and PR tour, were strategically placed on websites where the target audience of Moms and Daughters would frequent.
Vancouver Sun-Videos
Today's Parent Because I Am A Girl Quiz
All text is available under the terms of the Wunderkind Inc.
Wunderkind Inc ® is a registered trademark of the Wunderkind Inc...
)
)
)
)
)
)
)
)
